Late Thursday, while unconfirmed reports spread concerning a shooting at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Although the network is hardly a flawless news source, her message resonated to many. It is one of the broadcasters where one can locate fact-based and mostly dependable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.
A Precarious State During a Corporate Battle
However CNN, now 45 years old, finds itself in a precarious state as two massive media empires vie for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a high-risk game of business acquisition, not as a question of what helps the information-seeking public.
“This represents another instance of the fundamental flaws with origins in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a business story with powerful individuals as the protagonists, but there is scant discussion of the common good,” Pickard added.
The Complicating Element: Political Influence
The CNN scenario is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” antagonist.
Remember the cries of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now says that CNN needs new ownership. You can read that as ownership that will shield him from criticism and scrutiny. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.
A Possibility of Continued Uncertainty
Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. That would be a welcome development to many at the network, but it’s hardly a safe harbor. That setup could position CNN for another sale. It never ends.
If you ask Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that competition laws should block both deals.
“Each proposed deal would be bad for the country, and both should be contested by anti-trust authorities,” Wu argued.
The Fundamental Issue and a Potential Solution
Regardless of the resolution regarding CNN, the bigger problem remains.
“The present media landscape is a highly system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Policy decisions – from the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can address it.
Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will not happen in the future.
Initiatives that strengthen independent news organizations, aid local journalism, subsidize public media, and prohibit the accumulation of media power in very few hands are within reach – they are vital for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN must not be pieces in the newest acquisition battle.