TikTok is introducing a updated setting that enables them to reduce the volume of AI-made media appearing in their streams. This initiative comes as the service announced that it currently hosts in excess of 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This shift coincides with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for substandard, factory-style content that is often nonsensical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the power to see more or less of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 m videos are submitted to the platform daily, making AI content a minor portion of its total content library.
User Control Features
Users will be capable of decrease or raise the volume of AI content they view by opening the content preference setting in the app and choosing AI-made media. Other topics that currently be controlled under the filter encompass news, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines mandate users to tag “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Furthermore, the app will now attach an “AI-made” label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This measure is intended to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also launching a two million dollar awareness program for professionals and institutions to develop informative material about using AI responsibly. This program will support educational bodies focused on educating programming and robotics.
Moderation Strategy
TikTok has supported its safety measures, amid debate over plans to lay off a large number of review team members in Britain. TikTok is planning to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by removing the most graphic content prior to it gets reviewed by humans. The company stated a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
